AD Intensive – It’s Time To Get Down To Business
January 19-22, 2014 St. Louis, Missouri
Studios that combine talent and refined photography skills WITH solid business practices and sales techniques are the best equipped to not only survive but also to grow and thrive. That is what AD Intensive is all about; giving you the solutions and tools to make sure your business does just that.
Who is AD Intensive for?
AD Intensive is for the Emerging Pro – wondering if you can create a viable business doing what you love. It’s for the Part Time Pro – working another job and dreaming of the day you can make the leap to full time photographer and wondering when and how to make the leap. It’s for the Seasoned Professional who has been in business for years but is looking for ways to increase sales and profitability and streamline production. In short, AD INTENSIVE IS FOR EVERYONE! What makes AD Intensive unique is that you will not only learn how to increase your sales and profitability, but why the strategies work, and how to use them most effectively in YOUR business.
Mastering lighting, composition and creating high quality images should be a priority for anyone who is or wants to be a professional photographer. But creating a great image does very little to help build a successful business. This is why at AD Intensive we want to focus on the Sales, Marketing, Workflow, Production and Creative Systems: essentially everything you need to help you create a complete system that will help you define the clients you want, the income potential you need and the production systems to make it all happen and still maintain a balanced life. It is the combination of your business acumen and artistry that will allow you to make a living as a professional photographer.
Do you have a marketing plan? Have you defined your target client? Does your marketing system keep your schedule full with clients you love who invest in what you want them to buy? AD Intensive will have many mentors who will share their systems that they are using successfully.
AD Intensive will create a path to provide you with solutions for:
- Social media
- Building a client base
- Client relations
- Workflow systems
- Image management
- Image manipulation
- Mind slams
- AD Motion – Joe Switzer and friends will be creating a start to finish video tract. (storyboard, session planning, capture, editing, production and creativity).
It is time to put the camera down and learn how to generate income and build a sustainable and profitable business. If you are just getting ready to take the plunge into photography as a career, NOW is the time to focus on your business and make sure your pricing strategies are sound and that your expenses are proportional to your prices. Starting with a good foundation will help ensure that you keep as much of the money you make as possible and continue loving what you do!
If you have been in business for a while and aren’t really sure how much an hour you are making, what your average portrait sale is (or what it could be), let our extraordinary line-up of business mentors help you! We have mentors available to help with each stage of your business. Come with your questions, set your goals and be ready to implement new solutions when you return to your studio that will help you minimize your outgoing expenses, maximize your sales and keep a nice profit for yourself. All of this will equal more time to be creative, do what you love and continue to master your art.
Join us in St. Louis in January to revolutionize your business!