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Josh Rossi

When I was a young boy I was obsessed with art. I was born in Florence, Italy where I lived for about 7 years. When I hit high school I saw no need to pursue art and so I dropped it and got into other things. After high school I got an internship with a film production company and started getting more into film. When I was 22 I realized that I wasn’t satisfied with what I was doing so I needed a change. I decided that advertising was a lot more exciting and chose to go to Miami Ad School and thats where my passion for photography came in. At school I had to rely on my own skills to produce print ads and online media. I had to convey a message and I didnt want to just snap one shot and be done. I wanted to include a lot of different elements that told a story. Thats when I started getting into compositing. I realized that I could actually create the images that were inside my head. I never thought that was possible before. I became literally obsessed with ad photography. I would stay up every night until 2 or 3am studying my favorite photographers. I would study every single detail and try to recreate what I saw. It took me a year and a half before I decided to put my style out there to the public. Once I put my work out there for people to see I got a surprising response. People loved it! I dropped my 9 to 5 job and have been working full time doing what I love ever since. Whenever I create an image I try to think of a story behind it. I want my viewer to get into the picture and imagine a whole story. What brings me joy is when I can inspire others to do bigger and greater things. I love learning and think that expanding our understanding is one of the greatest things we can do to become successful. Why learn the hard way and waste years of your life when you can learn from others experiences and take the high road to success.