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Vicki Taufer

Vicki is the owner of V Gallery and focuses on offering a boutique experience for children, families, seniors, and pet portrait clients. She has been recognized internationally in the photographic industry with numerous awards, magazine and book publications, and the opportunity to teach photographers around the world. Most recently Vicki became a mother, which has caused her to re-invent, re-prioritize, and re-focus her business while keeping her passion for photography alive.

From Vicki:
‘Live Simply, so that others may simply live. -Gandhi’
This quote has meant a lot to me over the last 1.5 years as my husband and I have faced many challenges through the adoption of our daughter and have been working on making our lives and business simplier and happier.

How did you get started in the business? Who helped/guided/mentored you?
I got started in photography over 12 years ago as a hobby. I have always loved art and even had a small darkroom in the basement of my parents house. Just like many people today, my hobby started to turn into a business as word spread of my “hobby business.” I would consider Darton Drake, Bev and Tim Walden, and Tim Kelly as my photography mentors when I started. My ah-ha moment in the business of photography was when I took Ann Monteith’s Guerilla Marketing workshop and started using Successware.

I admire many photographers in the industry. My favorite portrait and wedding photographer is Indra Leonardi from Jakarta, Indonesia. I love to look online and see the work of many different photographers, new and old to get inspiration. I love looking through magazines, catalogs, and searching the web to get inspiration, especially when they aren’t photography driven. I love looking at different types of art, not necessarily photography, to get inspiration.

How many After Dark Events have you attended and what’s your favorite moment?
“I have never been to an After Dark, but my husband has. My favorite thing I am excited about and I have heard about is the how willing people are to share and give.”

Why is education important to you? How long have you been teaching? What made you get into teaching? What do you get out of being a mentor?
I have been teaching for over 6 years. I didn’t seek teaching out. It just started to happen after I had won a few different international competitions. My college background is actually in teaching, so I enjoy it. I continue to teach because I have experienced many different aspects of owning a photography business and have a lot to offer as a mentor, whether someone has a small or large business.

What are the top 5 skills you’ll be teaching at After Dark?

Selling the Experience to Clients through

  • Marketing and Branding
  • Studio Design
  • Customer Service

In the Camera Room

  • Lighting
  • “UnPosing” Children and Families
  • Limited Edition Sessions

The Sales Room

  • Sales and Pricing

Contact Info:
V Gallery
V Gallery Haven
Facebook
twitter: @VGallery and @vtaufer

Fun Facts:

  • Canon Shooter
  • Photogenic Lights
  • Larson Softboxes
  • I typically photograph alone

Majority of Business:

  • Children & Family

Lighting:

  • InStudio window light & strobes with reflectors
  • OnLocation available light with reflectors