Every day I realize how truly blessed I am to be able to do what I love.
Sal Cincotta is an international award winning photographer, author, speaker, and business coach.
In addition to running a full-time studio in Illinois, Sal is a contributing writer for Rangefinder Magazine and a Platform Speaker at WPPI and PhotoPlus.
Introduced to photography at the age of 16, Salʼs first experience with photography was in his auntʼs basement fooling around in her darkroom. At 18, he had his first opportunity to assist on a wedding and fell in love with photography. But because of the overly traditional nature of wedding photography at the time, being a professional was not really all that appealing.
Hanging up his camera to attend business school, a career in photography would be put on hold for the foreseeable future. After graduating from Binghamton University, a top 20 business school, Sal worked for major Fortune 500 companies like Procter & Gamble and Microsoft in senior leadership roles over the next 10 years.
By 2006, Sal had become disenchanted with the corporate grind and wanted to pursue his passion in photography. Realizing the world of a weekend warrior had no chance of providing a decent living, he quickly applied the sound business principals he had learned in business school and from the major corporations he had worked for, to establish Salvatore Cincotta Photography.
In 2007, the studio had grossed a little over $50k with a sales average of less than $150. Today, the studio properties are worth over a million dollars and run sales averages of between $1200-$1500.
How did you get started in the business? Who helped/guided/mentored you?